Almost every blogger has the same goal, monetize the blog or website and turn it into a primary source of income. However, this is only possible if your blog has enough traffic.
Why is traffic important? Because without readers or visitors your blog is just like a privately kept journal, something that no one reads; therefore, if you have no readers, why would an advertiser want to advertise on your blog? You need to create a platform that offers value to the reader and has content that keeps them engaged and makes them a loyal follower.
This can easily be done by investing some money; you can hire SEO or digital marketing experts who can help you reach a wider audience, but the truth is not everyone has that kind of monetary resources.
The good news is there are ways to build an audience without spending money. Remember all these methods will only work if you follow these steps;
- Make a proper blog
- Post quality content regularly
- Content should be engaging and must offer value to the readers
- The topic of your blog is trending
Once your blog is up and running here are a few things you can do to promote it;
Use social media
You must have heard everyone say that social media is a great place to promote your blog/website. Yes, it sure is but only when you use it right. You can expand your friend list and share your posts on your timeline, create Facebook groups, use Instagram and Twitter to reach maximum people. You can also join other groups that are relevant to your topic and share your posts there. This can give you a good kick start.
Find online communities
There is a discussion forum for almost everything on the internet. You should search for relevant discussion boards, become an active member and share the links to your posts and blogs on the relevant topic threads. You must also add your blog/website, Facebook group, Twitter and Instagram account links to your signature, which may make it easier for the viewers to visit your website.
Build your email list
An email list will help you keep a record of all the existing and potential users. You can have a signup form on your website, which will give you an email address that can be added to your mailing list. Remember, this can only happen if you offer top quality and valuable content; content that people will sign up to read! You can share the links with your mailing list whenever you post something new; this ensures that your readers get all the updates. There are many email services that will help you create an easy-to-access list.
Make your blog visual
A single video or image gone viral can do wonders for your website/blog. These videos can bring readers to your website and get you more traffic. You should only post short videos that can be loaded without spending too much data; this way people can watch them even on the go. These videos can be made to go viral on social media; Facebook has many pages with a huge follower pool that ask users to share their videos; just make sure the viewers are directed to your website when they click on the video link. There are many viewers who do not like to read an entire article; they can just see your images and videos and get the gist of the post. Make sure you caption your pictures and images when enough information.
Link your content well
Create hyperlinks within your website/blog; make sure your articles are connected with each other in some way. What will this achieve? If a reader comes across your one of your posts he/she may click on the hyperlink and visit another page; this way you can take your reader to different pages of your website/blog.
These methods will definitely make a mark but they will require commitment and time. And if your content isn’t of highest quality and useful then all of this will not make a dent.