Anyone who has ever kept a blog knows that no matter how beautiful the blog looks, no matter how great the content is and how user-friendly the interface is, if you do not have regular readers, or what is more commonly known as traffic, your blog is not successful.
Mainly because of the power social media enjoys, getting traffic to your blog seems more possible; however, using the social media is just one very important step that comes after you have covered some distance; simply put, there is a lot more you need to do before you start sharing your content.
This article will tell you exactly what that “a lot more” is.
Create great not good content
Gone are the days when you could publish poor-quality content and use SEO to rank higher on Google; now, your quality will ensure you get and retain readers. By quality we do not just mean your grammar and language, it also means that your content needs to have value.
Readers browse through websites because they are looking for information and if your website doesn’t provide them with useful information they are not coming back.
As for sharing on social media, people do not like to share non-sense; you need to give them something so amazing that they feel compelled to hit that “share” button.
Don’t be a blog that covers all
A common problem with new bloggers is that they want to write about every field; from fashion to health, they want to cover it all; this approach could be a disaster. As a blogger, you need to be seen as an expert in a certain niche; if you want to write about health then your blog needs to be built around that.
Trying to cover too many topics will not only distract you but it will also lower the quality of your content because you cannot be an expert on every subject.
Familiarize yourself with SEO and Keywords
No matter how much we want to leave them out of it but SEO and keywords (long-tail keywords) are important. You must familiarize yourself with basic SEO and keyword usage to create content that gets listed. You do not have to go for shady shortcuts because search engines have become smarter; learn about these strategies and use them correctly and “legally”.
The magic is in the headline
Yes, you have to create unbelievably good content but remember it won’t matter if your headlines are weak and ordinary. Articles and blogs that have catchy headlines have a 100% more chance of getting clicked. A headline is basically your one shot at convincing your reader to click on your blog.
Hardly anyone has the time to read a 1000 word article, therefore, make your blog more visual. In addition to text, use images, GIFs and videos to convey your message. A visual blog is more likely to go viral, which could lead viewers back to your page.
This may be an old-school way of getting traffic but it still might make a dent. You should visit other relevant blogs and leave meaningful comments and create backlinks. Remember, if your comment is a spam it will be deleted in no time, therefore, make sure you do not bluntly promote your own blog.
Build your social media network
Thanks to the social media and its sharing feature, making content go viral is a lot easier as it was a few years ago. If you like your privacy, you can create a separate account for your blog and add as many people as you can; even if you do not want to create a business page you could create a separate profile and share your blogs with your friends. Join relevant groups and keep sharing!
These are some ways to help create a reader pool for your blogs and in order to benefit from these, there is one thing you must never take for granted, being consistent. You must create and publish quality content regularly so that your readers keep coming back.