There are many home-based writers who turn to blogging to not only share their opinions and thoughts but also to earn a decent living. However, as we know not all blogs become successful; some bloggers can never seem to catch a break.
So what is the difference between a successful and a not-so-successful blog>
For years, bloggers have used Google to search for an answer to this question; each search query showed hundreds of articles with blogging tips and tricks. Then we all started hearing about SEO and there was a time when it seemed to be the ultimate solution every expert could offer. Search Engine Optimization or SEO is still a big part of creating a successful blog but in 2018 you need a lot more.
Here are some tips you need to follow to be a successful blogger in 2018
Select your niche
This is very important; you need to be clear about what you want to write about. It is highly recommended that you select a field you are familiar with. This will allow you to create better and more authentic content and it will keep you interested in writing.
Create a simple blog
Yes, we want a very fancy looking blog with all the new widgets but that won’t get the job done. Your blog needs to be simple and user-friendly. It should not take time to load nor should it be difficult for a reader to explore.
Choose a well-reputed blogging platform and use a simple theme.
Not only do you need to keep yourself updated with the latest news and trends in your field you also need to keep a track of all the latest trends in blogging. The best way to do this is to read about these things. Make sure you bookmark all relevant websites and blogs that have useful information about blogging and events in your field. This will help you create more content and stay relevant.
If you are not consistent you might as well keep an offline journal. If you want to keep your audience interested you have to post regularly, in fact, daily. Remember, when you disappear so does your audience.
Don’t be afraid to invest in your blog
Investment is important for those who wish to start a business blog.
For years we have believed that the whole idea of starting a blog is to start something without having to spend any money. But in reality, investing a little amount can make a huge difference. The advantage here is that you do not have to invest too much.
In the beginning, you can hire someone to do the basics such as designing, setting up widgets and plugins, basic SEO and other similar details. As your blog grows and becomes lucrative you can spend more money to add advance tools.
Build an audience
The rule is simple; if you do not have an audience your blog is not successful. You need to build an audience; you must use all social media platforms and other marketing tools to share your content and bring traffic to your blog. Again, investing to build an audience is a good idea.
Create an email list
Yes, you need contacts! Spend time, even money, to create your e-mail list. This is crucial, especially, if you have a business blog. An email list allows you to increase traffic to your blog and turn your visitors into members. You can also keep your readers involved by sending them regular newsletters and emails.
Search Engine Optimization or SEO
I am afraid, you cannot avoid SEO. When your blog is optimized for search engines you have a better chance of showing up higher in search results. It is highly recommended that you familiarize yourself with SEO. From keywords to plugins you must know how SEO will allow you to create better content.
Quality and originality matters
For those who think the content quality is secondary are highly mistaken. No matter how wonderfully your blog has been set up if it delivers poor quantity it won’t be able to sustain its readers. You must create authentic and error free content to keep your readers interested.
Images and videos
Make sure your blog is armed with quality images and videos as they have a good chance of going viral. Even one video gone viral can do wonders for your blog in terms of viewership.
These are just some of the tips that can help you become a good and even successful blogger; however, the key is how committed and consistent you are.